Social Media for Scientists

Social media has changed the way people receive their information and engage with science. For Flint Hills researchers, it offers new ways to share complex work beyond the journals. Using social media can support outreach, inform policy, and increase visibility among producers, industry professionals, and land managers.
Here, we provide guidance for scientists on how to disseminate their research on different platforms while remaining accurate and credible.
LinkedIn is the most natural entry point for science communication, because the platform is already organized around expertise and professional identities.
For more guidance and support, check out these resources:
Other Social Media Platforms
If your goal is broader public awareness, like all beef cattle producers, consumers, and the general public, then other platforms like X/Twitter, Facebook, Instagram, or TikTok may help reach those groups more effectively.